Lycoread

Let it show.

To prepare for the publication of our new research on the importance of year-round skin care, we brought #rethinkbeautiful with us everywhere we went this winter, including New York Fashion Week, SXSW, and Magic Mountain.

The Eckhaus Latta Fashion Show during New York Fashion Week featured models of diverse backgrounds, races, and ages, and we partnered with their makeup team to create a custom look that cast a certain “lit-from-within glow” that matched our program and messaging.  

At SXSW, we debuted our Letters of Love Concierge. Mini Letters of Love stations containing 500 postcards were placed all around our area in the House of Scandinavia, and our Letters of Love Concierge came by every hour to pick up the pre-stamped notes written by festival goers and bands like Kelz and The Magnettes, who will all be receiving their own kind words in the mail when they least expect it.

Here are some of our favorite moments from our tour.