Tomat-O-Red derives its colorant property from lycopene, a carotenoid extracted from tomatoes. Lycopene is a powerful antioxidant that protects cells from damage, making this naturally versatile colorant a healthy alternative to artificial and animal-sourced products. It delivers maximum color in a variety of red shades without the technical limitations of beetroot, which lacks heat stability, or anthocyanins, which are subject to pH sensitivity and instability in the presence of vitamins (not to mention vegetarian-unfriendly carmine).
Red, orange-red, and blue-red colorant
Approved for use as a food and beverage colorant in the USA, EC, Japan and Australia
Certified Kosher (OU)
Certified Halal (IFANCA)
Heat, light, pH stable
Deep shade retention
Available in liquid and powder forms
Our commitment to you.
When you purchase something from us, there is no mystery. All ingredients have been carefully standardized so that the levels of nutrients are precise and unchanging. Formulations have been developed with bioavailability top of mind. We go the extra mile because we understand that the best product in the world means nothing if it doesn’t work.
We are always working to expand our family of products. Check back frequently to see what’s new.