Product Details

Tomat-O-Red derives its colorant property from lycopene, a carotenoid extracted from tomatoes. Lycopene is a powerful antioxidant that protects cells from damage, making this naturally versatile colorant a healthy alternative to artificial and animal-sourced products. It delivers maximum color in a variety of red shades without the technical limitations of beetroot, which lacks heat stability, or anthocyanins, which are subject to pH sensitivity and instability in the presence of vitamins (not to mention vegetarian-unfriendly carmine).

Red, orange-red, and blue-red colorant

Approved for use as a food and beverage colorant in the USA, EC, Japan and Australia

Certified Kosher (OU)

Certified Halal (IFANCA)



Heat, light, pH stable

Deep shade retention

Available in liquid and powder forms

Aside from lycopene, tomatoes also boast vitamins A, C, and K.

Standardized from tomatoes

We grow our own crops on farms in California and Israel.

GRAS for food and beverage use

Safety is a top priority—our products can be incorporated into daily life without worry.

Our commitment to you.

When you purchase something from us, there is no mystery. All ingredients have been carefully standardized so that the levels of nutrients are precise and unchanging. Formulations have been developed with bioavailability top of mind. We go the extra mile because we understand that the best product in the world means nothing if it doesn’t work.

Our Offerings

We are always working to expand our family of products. Check back frequently to see what’s new.

There’s more where that came from.

Click below to get to know some of our other product families.