#rethinkbeautiful Sundance 2017 from Lycored on Vimeo.

Our booth at Sundance was a hit.

We felt the love during our time in Park City. Lots of people stopped by our letter-writing station, and we were humbled by how eager they were to participate. Guests wrote themselves (or a friend) notes about what makes them feel beautiful on our custom postcards. We think that beauty starts on the inside, and that it’s important to take time to show yourself a little TLC. By changing how we think about getting that inner glow, we’re redefining what it means to take care of your skin. Watch our video to see the guests at Sundance join us on our mission to #RethinkBeautiful.