Natural Colorants for Confectionery

Gummies / Fortified Gummies

Overview

Compatible with Vitamin C fortification with increased vibrancy
Evaluated against six typical fruit color shades in industrial manufacturing application and compared in accelerated shelf life tests
Limited fading throughout shelf life
Appealing, natural looking shades
Perceived to be lower in sugar and other artificial ingredients

Color Suggestions

Name Hue Range
OrangeOvation C Clear 58 – 68
Strawberry: ResilientRed A 24 – 29
Watermelon: ResilientRed A (Lower dosage) 24 – 29
Lemon: StellarYellow C Clear 80 - 84
Pineapple: StellarYellow A 75 – 79 Cloudy beverages, Fruit bases/preparations, Surimi seafood coatings, UHT treated dairy milks
Peach: Orange Ovation A (lower dosage) 32.5 – 40

Additional Assets & Media Wins

Watch the Start Bright Stay Bright colors for gummies and hard candy video.
Read our Start Bright Stay Bright stability study and consumer insight for confectionery ebook:
Let our HueFinder™ guide you to your perfect color match. Click here to search for a personalized shade preference for your application.
  • Overview
  • Compatible with Vitamin C fortification with increased vibrancy
    Evaluated against six typical fruit color shades in industrial manufacturing application and compared in accelerated shelf life tests
    Limited fading throughout shelf life
    Appealing, natural looking shades
    Perceived to be lower in sugar and other artificial ingredients
  • Color Suggestions
  • Name Hue Range
    OrangeOvation C Clear 58 – 68
    Strawberry: ResilientRed A 24 – 29
    Watermelon: ResilientRed A (Lower dosage) 24 – 29
    Lemon: StellarYellow C Clear 80 - 84
    Pineapple: StellarYellow A 75 – 79 Cloudy beverages, Fruit bases/preparations, Surimi seafood coatings, UHT treated dairy milks
    Peach: Orange Ovation A (lower dosage) 32.5 – 40
  • Additional Assets & Media Wins
  • Watch the Start Bright Stay Bright colors for gummies and hard candy video.
    Read our Start Bright Stay Bright stability study and consumer insight for confectionery ebook:
    Let our HueFinder™ guide you to your perfect color match. Click here to search for a personalized shade preference for your application.

Hard-Coated Candy

Overview

Colors work well with sugar-free recipes and ingredients such as isomalt
Can withstand multiple heat & drying stages
Colors have passed through accelerated shelf life tests held by confectionery coating experts
Compatible with chewy centers
Compatible with both titanium dioxide base and Norevo Quickwhite
Nanotechnology free

Color Suggestions

Name Hue Range
Red: Strawberry: ResilientRed C 33 – 37
Orange: OrangeOvation D 32.5 – 40
Yellow: Stellar Yellow A 75 – 79

Additional Assets & Media Wins

Watch the Start Bright Stay Bright colors for gummies and hard candy video.
Read our Start Bright Stay Bright stability study and consumer insight for confectionery ebook:
Natural Product Insider
Confectionery News
Let our HueFinder™ guide you to your perfect color match. Click here to search for a personalized shade preference for your application.

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These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, or cure any disease. These statements are for industry experts and not meant for end consumers.