Applause worthy orange hues

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Product Details

Product Details

Bright and cheery or muted and subtle, OrangeOvation provides beautiful and stable shades designed to catch the eye. Produced from Beta-Carotene, this superstable colorant gives an outstanding performance in a variety of food and beverage products such as gummies and softgels, surimi seafood, plant-based deli slices, fruit preps and across a spectrum of beverage types. Independent of light, pH and temperature, it provides you with product-perfect shades and consumer-friendly labeling.

  • Certified Kosher
  • Certified Halal
  • Allergen-free
  • Non-GMO
  • Vegan Friendly
  • Label Friendly
  • Global Acceptance
  • Derived from Blakeslea trispora

    This healthy fungus is the source of our natural Beta-Carotene colorant families.

  • Supports health perception

    Provides hues that aid in consumers’ perceived benefits of citrus by matching color expectation to fruit flavor.

  • Superstable in challenging conditions

    It’s not just about the perfect shade. You have to maintain it too. That’s why our colors are light, heat and pH stable.


Meet our family

We’re always working to expand our family of products. Check back frequently to see what’s new.

OrangeOvation™ A

  • Hue Value

  • Star Performance Area
    Surimi seafood coatings, Plant based fish alternatives, Soft gels

  • Additional Key Applications
    Fruit bases/preparations, Cheeses, Gummy confectioneries, Yogurts, Yogurt drinks, Hard-boiled candies

OrangeOvation™ B

  • Hue Value

  • Star Performance Area
    Cloudy beverages, Plant-based deli slices and fish alternatives

  • Additional Key Applications
    Fruit bases/preparations, Surimi seafood coatings, Fruit based beverages

Coming Soon

OrangeOvation™ Clear

  • Hue Value

  • Star Performance Area
    Energy and clear beverages, Gummy confectioneries

  • Additional Key Applications
    Hard-boiled candies


See the Science.

OrangeOvation shows a proven superior stability across the pH scale, maintaining its beautiful hue.

Research & Downloads

Put to the test

The plant-based meat category continues to grow and with that demand comes an increase in naturally derived colors that mimic animal hues. When evaluated in plant-based deli slices over a 3-month shelf life, OrangeOvation B proved highly stable with a Delta E of 2.10, equaling to no visible difference perceived with the eye.

Showcasing a bolder and more vibrant hue in surimi seafood, OrangeOvation A proves why we call our colors superstable and illustrates how color can create a sense of freshness and premium quality. Ina an accelerated shelf life test in the chiller cabinet, surimi sticks maintained color stability with no visible difference to the human eye through 91 days adding 30+ days to typical shelf life, while competitive products had measured visible difference at day 31.

Immunity-boosting beverages with citrus flavors are trending around the world as health remains a significant focus for consumers. Synergistic with Vitamin C, OrangeOvation is the perfect partner to provide visual excitement and color expectations to match the perceived flavor and health claims of these products. More stability study information in beverages can be found here.

Take it away

Here are a few key things to remember about OrangeOvation

  • Synergistic with Vitamin C
  • Consumer and Label friendly
  • Derived from Beta-Carotene from Blakeslea Trispora
  • Versatile across a range of food and beverage applications
  • Maintains color for extended shelf life in some applications
  • Naturally sourced colorant with global harmonization

Looking for the perfect natural color match for your products?

You’ll find it on HueFinder™, our unique online color matching platform for exploring new natural food and beverage color possibilities for your categories.

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