True to fruit hues

When viewing a product that includes a fruit preparation, the visual creates a sensory impression for taste. This means color plays an important role in matching the true fruit hues associated with fruit flavors. For example, strawberry fruit preps need to have the distinct red color that universally comes to mind, leading to thoughts of sweet taste, freshness and good or better for you natural food perceptions. The challenge with this is traditionally, naturally derived colors struggle to maintain vibrancy in extreme processing conditions causing dull, muted hues that can migrate and bleed into other parts of the product, resulting in an unappealing visual that doesn’t meet perceived taste and quality expectations. With our naturally derived lycopene and Beta-carotene portfolio this is no longer a challenge. Our superstable shades consist of reds, gold, yellow and orange and have been formulated with all nature’s goodness to withstand extreme light, heat and pH conditions for consumers for consumer-friendly, true-to-fruit hues.