Let's rethink beautiful.

Watch the video.

You are notable.

Thinking about what you love about you sometimes takes an element of boldness. After covering the park with uplifting messages, we presented all the brave adventurers at Magic Mountain ski resort with a brand new challenge–to write themselves a love letter. Now, we want you to do the same. Write yourself a digital note and we'll send it back when you least expect it. Want to send a letter to your friend too? Feel free, but please note that we can only send one message per unique email address.

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Let’s keep on trucking.

We’re giving our mission some extra mileage by hitting the road to spread the word. Follow our journey as we go on the map below, and click through the gallery to see more from each stop.