OrangeOvation - Lycored - Nutrients, Colors & Taste

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Product Details

Bright and cheery or muted and subtle, OrangeOvation provides beautiful and stable shades designed to catch the eye. Produced from Beta-Carotene, this superstable colorant gives an outstanding performance in a variety of food and beverage products such as gummies and softgels, surimi seafood, plant-based deli slices, fruit preps and across a spectrum of beverage types. Independent of light, pH and temperature, it provides you with product-perfect shades and consumer-friendly labeling.

Certified Kosher
Certified Halal
Allergen-free
Non-GMO
Vegan Friendly
Label Friendly
Global Acceptance

Derived from Blakeslea trispora

This healthy fungus is the source of our natural Beta-Carotene colorant families.
Supports health perception

Provides hues that aid in consumers’ perceived benefits of citrus by matching color expectation to fruit flavor.
Superstable in challenging conditions

It’s not just about the perfect shade. You have to maintain it too. That’s why our colors are light, heat and pH stable.

Offerings

Meet our family

We’re always working to expand our family of products. Check back frequently to see what’s new.

OrangeOvation™ A

Hue Value
32.5-40
Star Performance Area
Surimi seafood coatings, Plant based fish alternatives, Soft gels
Additional Key Applications
Fruit bases/preparations, Cheeses, Gummy confectioneries, Yogurts, Yogurt drinks, Hard-boiled candies

OrangeOvation™ B

Hue Value
29-38
Star Performance Area
Cloudy beverages, Plant-based deli slices and fish alternatives
Additional Key Applications
Fruit bases/preparations, Surimi seafood coatings, Fruit based beverages

Coming Soon

OrangeOvation™ Clear

Hue Value
58-68
Star Performance Area
Energy and clear beverages, Gummy confectioneries
Additional Key Applications
Hard-boiled candies

See the Science.

OrangeOvation shows a proven superior stability across the pH scale, maintaining its beautiful hue.

Put to the test

The plant-based meat category continues to grow and with that demand comes an increase in naturally derived colors that mimic animal hues. When evaluated in plant-based deli slices over a 3-month shelf life, OrangeOvation B proved highly stable with a Delta E of 2.10, equaling to no visible difference perceived with the eye.

Showcasing a bolder and more vibrant hue in surimi seafood, OrangeOvation A proves why we call our colors superstable and illustrates how color can create a sense of freshness and premium quality. Ina an accelerated shelf life test in the chiller cabinet, surimi sticks maintained color stability with no visible difference to the human eye through 91 days adding 30+ days to typical shelf life, while competitive products had measured visible difference at day 31.

Immunity-boosting beverages with citrus flavors are trending around the world as health remains a significant focus for consumers. Synergistic with Vitamin C, OrangeOvation is the perfect partner to provide visual excitement and color expectations to match the perceived flavor and health claims of these products. More stability study information in beverages can be found here.

Take it away

Here are a few key things to remember about OrangeOvation

Synergistic with Vitamin C
Consumer and Label friendly
Derived from Beta-Carotene from Blakeslea Trispora
Versatile across a range of food and beverage applications
Maintains color for extended shelf life in some applications
Naturally sourced colorant with global harmonization

Looking for the perfect natural color match for your products?

You’ll find it on HueFinder™, our unique online color matching platform for exploring new natural food and beverage color possibilities for your categories.

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OrangeOvation™