It’s a sign.

We plastered Magic Mountain ski resort with positive affirmations this Valentine’s Day.

We plastered Magic Mountain ski resort with positive affirmations. With messages like “Every heartbeat is an opportunity,” we set out to remind skiers and riders to not only make skin-healthy choices and spread the love, but to be bold enough to save some of that TLC for themselves, too.

Here are a few of our favorite pictures from the mountain.

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