Leading By Example
Meet the experts.
From the sciences to the humanities, our organization has gathered together thought leaders across a broad range of fields in the pursuit of cultivating wellness. Scroll down to find out more about the leaders who make our work possible.
Shirley became our CEO in 2020, bringing more than 20 years of multinational executive experience in the wine, beverages, and plastic industries, including her most recent roles as COO and SVP for Southern Europe at Eden Springs. During her tenure there, she developed a customer-centric approach to global business including value pricing strategy, market penetration and extensions with various sales channels and product lines, and substantial M&A. These hands-on roles combined with her prior role as a GM at Tescom LTD and her engineering training are an ideal fit for leading our continued holistic production and for guiding our next chapter of innovations.
Shai has a long history of growing businesses. Before joining Lycored in 2006, Shai was CFO & After Sale Operation Manager at Toyota Israel. Shai is a CPA, and holds a Bachelor's degree in Economics & Accounting from The Hebrew University of Jerusalem. Shai is most proud of the personal relations he fostered among Lycored’s employees, bringing together people from different cultures around the same strong belief in humanity and friendship.
Dr. Youlia Hagooly
PhD SVP, Global Operations
Youlia joined Lycored in 2020. She will oversee our major operations expansion, where we have recently doubled our processing and formulation capacity and will help substantially upgrade our supply chain processes. Youlia has 10 years’ experience in advancing, building, and running global businesses. She holds a PhD from the Tel-Aviv University (Israel) in Chemistry and an MBA. She worked with Agan Aroma Ltd. and Adama Ltd. before finding a happy home at Lycored.
SVP, Global Food Team
Tammi brought expertise to Lycored’s colorants and real food ingredients in 2015. A 20-year veteran of the food technology environments, she believes that being customer-centric can grow into solid, successful businesses. As a leader of our global food team, she uses her many talents and her passion to not only further our harvesting possibilities initiatives, but to help us all better understand and redefine the very concept of possibilities, too. Tammi holds both an MBA in Integrative Management and a BA in Food Science from Michigan State University.
Dr. Etgar Levy-Nissenbaum
PhD, SVP, Global R&D
As a leader in our R&D department, Etgar plays a big part in creating the future of our company. A molecular biologist and geneticist by training, Etgar has over a decade of pharma experience that ranges from internal drug development to external licensing deals. He graduated from Tel Aviv University (Israel) and pursued a post doctorate at MIT and Harvard Medical School (USA). He worked with startups and large corporations alike before finding a happy home at Lycored.
SVP, Global Health Team
Golan brought his vision and his infectious spirit to Lycored in 2010. A 15-year veteran of startup work environments, he believes that good ideas can be nourished like seeds and grown into solid, successful businesses. As a leader of our global health team, he uses his many talents and his passion to not only further our mission of cultivating wellness, but to help us all better understand and redefine the very concept of wellness, too. Golan has a BA and MA in law, specializing in bioethics.
SVP Global Quality, Safety and Customer Centricity
Yelena has a 15-year history of fostering customer centricity including holding various managerial roles overseeing QA and production at Teva Pharmaceuticals. During her tenure at Lycored, Yelena substantially helped upgrade our QA and QC processes. She is excited to continue developing our customer focus through service excellence, safety and environmental aspects of the business.