Making food (and beverages) look as good as they taste.
Harnessing the power of nature’s rainbow.
When it comes to food, presentation is key. When it comes to choosing food, the visual perception leads to product choice and purchase. But it’s no longer enough for products to be beautiful—the colorants used in foods and beverages need to be safe and natural, too.
Using a number of proprietary technologies, we’ve built our colorant family from carotenoids sourced from tomatoes and beta-carotene derived from blakeslea trispora. Tomat-O-Red™ and Lyc-O-Beta™ deliver a range of yellows, oranges, pinks, and reds that are certified kosher and halal, are vegetarian friendly and non-GMO, and heat, light, and pH stable.
Meet the family.
We’re always working to expand our family of products. Check back frequently to see what’s new.
We made a bold impression.
All of our products are put through rigorous stress testing to ensure that they deliver what they promise. Our colorants are subjected to harsh processing and various storage conditions to guarantee their stability. We’ve also researched consumer impressions and reactions to qualify how our colorants are perceived when used in particular applications. Watch our video to see the results of our study.