Making food (and beverages) look as good as they taste.
Eye-catching and mouth-watering
When it comes to food, presentation is key. Because visual perception leads to product choice and purchase, it’s incredibly important to make food look as delicious as it tastes. That’s why we’ve harnessed nature’s rainbow to fill our dynamic Colorant Collection with rich, beautiful hues that put the perfect finishing touch on your customers’ favorite foods.
Using a number of proprietary technologies, we’ve built our colorant family from lycopene sourced from tomatoes and beta-carotene derived from blakeslea trispora. In doing so, we’ve ensured that our brilliant yellows, oranges, pinks, and reds are certified kosher and halal, vegetarian friendly, non-GMO, and heat, light, and pH stable.
Meet the family.
We’re always working to expand our family of products. Check back frequently to see what’s new.
We made a bold impression.
All of our products are put through rigorous stress testing to ensure that they deliver what they promise. Our colorants are subjected to harsh processing and various storage conditions to guarantee their stability. We’ve also researched consumer impressions and reactions to qualify how our colorants are perceived when used in particular applications. Watch our video to see the results of our study.