This year, during the Sundance Film Festival, we partnered with Hope Haus in Park City, Utah to bring together a collective of forward-thinking artists, brands, and nonprofits to share a message of hope and beauty. At this #rethinkbeautiful day, we enthralled attendees by putting on an interactive experience which built excitement for the release of our soon-to-launch wellness app by encouraging passersby to pop balloons and receive a surprise wellness activity to complete. It was incredibly humbling to see a groundswell of interest in our holistic approach to wellness from such an engaged and influential community.
Here’s just a few of our favorite pictures from Park City.
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