To prepare for the publication of our new research on the importance of year-round skin care, we brought #rethinkbeautiful with us everywhere we went this winter, including New York Fashion Week, SXSW, and Magic Mountain.
The Eckhaus Latta Fashion Show during New York Fashion Week featured models of diverse backgrounds, races, and ages, and we partnered with their makeup team to create a custom look that cast a certain “lit-from-within glow” that matched our program and messaging.
At SXSW, we debuted our Letters of Love Concierge. Mini Letters of Love stations containing 500 postcards were placed all around our area in the House of Scandinavia, and our Letters of Love Concierge came by every hour to pick up the pre-stamped notes written by festival goers and bands like Kelz and The Magnettes, who will all be receiving their own kind words in the mail when they least expect it.
Here are some of our favorite moments from our tour.
Sodium and added sugar reduction that meets consumer expectations Sodium and added sugar reduction are top of mind for many consumers seeking better-for-you food options. 44% of Americans reported trying...
Thanks for making IFT FIRST a success! It was a pleasure connecting with customers, partners, and fellow innovators on the expo hall floor. Our team was proud to showcase why...
Nature Never Fades and Neither Should Your Color IFT FIRST is just around the corner and Lycored is bringing nature’s lasting power to the expo floor. At Lycored, we’re grounded...
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