March 15 2022 | by Oded Balzam
Lycored’s skincare survey – cycle of glow
Lycored has conducted a consumer survey to check what the end users believe will keep their skin healthy shiny and glow.
Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored, said: “Consumers are looking for a healthy glow but they know they can’t always get it from a tube. Increasingly they understand the link between wellness factors, such as getting the right amount of sleep and eating a balanced diet, in achieving healthy, radiant skin.”
The survey respondents were also asked to rank four foods in order of how likely they thought they were to give their skin a healthy glow. Eight in ten (79%) ranked foods rich in Vitamin E, such as almonds and sunflower seeds in either first or second place. Foods rich in carotenoids for skin care, such as carrots and tomatoes, were ranked in either first or second place by two thirds (65%) of respondents, ahead of foods rich in collagen (46%).
Lycored offers a range of whole food extracts and blends rich in the carotenoids lycopene for skin care, phytoene and phytofluene. LycodermTM, its proprietary blend for skincare supplements, is also rich in Vitamin E.
The company created the concept of the Cycle of Glow as part of its #rethinkbeautiful initiative. It highlights the importance of nutrition, supplement for healthy skin and lifestyle factors such as healthy sleep in skin health. It also brings to life a recent scientific study which demonstrated the role of LycodermTM in supporting the skin’s UV resilience.
In addition to an online ‘Cycle of Glow’ asset, Lycored has toured the world with a physical ‘Cycle of Glow’ pop-up, which attracted over 700 visitors at the recent Vitafoods Europe event.
Zev Ziegler added: “The Cycle of Glow highlights the bridge between beauty and nutrition. It brings to life the findings from our latest skin health research as well as communicating our commitment to pursuing holistic wellness through nutrition and supplementation.”
*A total of 507 people in the UK, US, France, China, Japan and Korea were surveyed online between 21st and 26th February 2019. All had purchased a skincare product (either a topical product or a supplement for beauty or skin health) over the past 12 months.