Season the moment

  You can no more keep a tomato on a vine than prevent a child from growing up. That growth, those transitions, and the milestones are all worth marking. In that spirit, I hope you’ll take a a minute to see what inspires our team of “glow getters” celebrating in our fields this harvest and witness … Continued

Watch wellness bloom.

As part of our mission to promote transparency and share a window on the beautiful places that inspire us and where we sustainably grow and carefully process our ingredients, for the past three years we’ve run a live video stream from our tomato farm in Galilee Panhandle, Israel. With over 1,000,000 views, the farmcam has … Continued

What do skincare consumers want?

First, we presented respondents with a list of eight possible skincare goals (a healthy glow, natural appearance, radiance, smooth texture, youthful appearance, even complexion, reduced redness and overall/holistic wellness). They were asked to choose the five they most wanted to achieve in their own skincare regimes and to rank them in order of importance. The … Continued

Lycopedia – interactive and educational way to learn about lycopene

By creating the Lycopedia, Lycored hopes it will act as a timeless resource that showcases the incredible health benefits of lycopene, the red tomato-derived carotenoid used in food and beverage, lycopene supplement and oral supplementation. From early life, younger adult, midlife adult and older adult, the Lycopedia guides visitors through an interactive journey on Lycopene, … Continued

Lycopedia – many scientific ways to say tomato

Lycored, a carotenoids and nutrients industry leader, wanted a fresh way to sell the benefits of their hero ingredient: lycopene. So the team concepted and created the Lycopedia, an interactive microsite that charts how lycopene health benefits bodies at every age and stage. Equipped with an Excel full of study citations, access to the scientists … Continued

A healthy glow: The new ‘end goal’ for consumers

A “healthy glow” is an increasingly sought-after goal for users of skincare products, both topical and ingestible. Its importance is clear from much consumer-facing beauty writing. According to Vogue in 2019, “A radiant, glowing complexion has surpassed the perfect cat-eye flick or flawlessly-applied red lip as the end goal of many of our beauty routines.”17 … Continued