Our booth at Sundance was a hit.

We felt the love during the time we spent in Park City, and we were thrilled to be able to send some back through our Letters of Love initiative.

We felt the love during our time in Park City. Lots of people stopped by our letter-writing station, and we were humbled by how eager they were to participate. Guests wrote themselves (or a friend) notes about what makes them feel beautiful on our custom postcards. We think that beauty starts on the inside, and that it’s important to take time to show yourself a little TLC. By changing how we think about getting that inner glow, we’re redefining what it means to take care of your skin. Watch our video to see the guests at Sundance join us on our mission to #RethinkBeautiful.

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September 2026 – Celebrate healthy aging with wellness that’s more than skin deep

Healthy Aging Starts from Within September is Healthy Aging Month in the United States, and this year’s theme is “curiosity has no age limit.” Longevity isn’t just about adding more...

August 2026 – Clean-label friendly ingredients for your next formulation

Sodium and added sugar reduction that meets consumer expectations Sodium and added sugar reduction are top of mind for many consumers seeking better-for-you food options. 44% of Americans reported trying...

July 2026 – Natural Colors were Heating Up at IFT🔥

Thanks for making IFT FIRST a success! It was a pleasure connecting with customers, partners, and fellow innovators on the expo hall floor. Our team was proud to showcase why...

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