By Mark Menolascino M.D. and Golan Raz, Lycored Vice President of Health & Nutrition
When creating a dietary supplement label, there are key opportunities leading brands should consider to stand out, and to take relationships with their end-consumers to the next level.
1. Brands should reach out to their R&D teams to ensure products contain no less than what is on the label, but instead, they should contain exactly what is on the label. Offering a higher dosage of vitamins than the recommended daily amount in exchange for shelf life accuracy offers mixed signals from a consumer trust standpoint, as they are only able to see the minimums on the label. Recent studies show that microencapsulation shields ingredients exposed to high temperatures and cross-interactions with a greater degree of ingredient protection, allowing companies to reduce overages and improve label accuracy.
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