By Mark Menolascino M.D. and Golan Raz, Lycored Vice President of Health & Nutrition
When creating a dietary supplement label, there are key opportunities leading brands should consider to stand out, and to take relationships with their end-consumers to the next level.
1. Brands should reach out to their R&D teams to ensure products contain no less than what is on the label, but instead, they should contain exactly what is on the label. Offering a higher dosage of vitamins than the recommended daily amount in exchange for shelf life accuracy offers mixed signals from a consumer trust standpoint, as they are only able to see the minimums on the label. Recent studies show that microencapsulation shields ingredients exposed to high temperatures and cross-interactions with a greater degree of ingredient protection, allowing companies to reduce overages and improve label accuracy.
Spring is the perfect time to bring vibrant colors to your food and beverage innovations. Lycored offers naturally derived hues—from bright yellows and oranges to deep burgundy—designed for stability and...
FDA Announces “No Artificial Colors” Label Update Earlier this month, the United States Food and Drug Administration (FDA) announced it will loosen regulations around the use of voluntary “No Artificial...
A New Year and Bright Road Ahead! Dear Partners, I’m beginning my first full year leading Lycored feeling inspired by the significant milestones of 2025: Our 30-year anniversary. We celebrated...
Interested in speaking directly with a member of our team?
Click below to get in touch.