By Mark Menolascino M.D. and Golan Raz, Lycored Vice President of Health & Nutrition
When creating a dietary supplement label, there are key opportunities leading brands should consider to stand out, and to take relationships with their end-consumers to the next level.
1. Brands should reach out to their R&D teams to ensure products contain no less than what is on the label, but instead, they should contain exactly what is on the label. Offering a higher dosage of vitamins than the recommended daily amount in exchange for shelf life accuracy offers mixed signals from a consumer trust standpoint, as they are only able to see the minimums on the label. Recent studies show that microencapsulation shields ingredients exposed to high temperatures and cross-interactions with a greater degree of ingredient protection, allowing companies to reduce overages and improve label accuracy.
Lumenato’s EFSA approval The European Food Safety Authority (EFSA) Panel on Nutrition, Novel Foods, and Food Allergens has issued a positive scientific opinion on Lumenato™, affirming its safety as a...
Lycored, a global leader in naturally derived carotenoids, is celebrating its 30th anniversary with a vibrant innovation: the launch of three superstable, nature-based color emulsions. Introduced at the IFT FIRST...
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