To prepare for the publication of our new research on the importance of year-round skin care, we brought #rethinkbeautiful with us everywhere we went this winter, including New York Fashion Week, SXSW, and Magic Mountain.
The Eckhaus Latta Fashion Show during New York Fashion Week featured models of diverse backgrounds, races, and ages, and we partnered with their makeup team to create a custom look that cast a certain “lit-from-within glow” that matched our program and messaging.
At SXSW, we debuted our Letters of Love Concierge. Mini Letters of Love stations containing 500 postcards were placed all around our area in the House of Scandinavia, and our Letters of Love Concierge came by every hour to pick up the pre-stamped notes written by festival goers and bands like Kelz and The Magnettes, who will all be receiving their own kind words in the mail when they least expect it.
Here are some of our favorite moments from our tour.
FDA Announces “No Artificial Colors” Label Update Earlier this month, the United States Food and Drug Administration (FDA) announced it will loosen regulations around the use of voluntary “No Artificial...
A New Year and Bright Road Ahead! Dear Partners, I’m beginning my first full year leading Lycored feeling inspired by the significant milestones of 2025: Our 30-year anniversary. We celebrated...
Two of our powerhouse beauty from within solutions — both derived from tomatoes —made the European Food Safety Authority (EFSA) list of novel foods and are officially available for sale...
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