We went big.

As part of our mission to #RethinkBeautiful, we’re encouraging everyone to write themselves love letters. We took that idea to a whole new level at our booth at the Sundance Film Festival, where we asked participants to share what makes them feel beautiful on an extra-large version of our note. Celebrities like Jack Black and Tim Robbins added their two-cents, and by the end of the day our letter was packed with inspiration and advice. We think skin health starts on the inside, and when we feel beautiful it shows. We’re thrilled that our message is resonating so strongly everywhere we go. Scroll down to see more images from our booth, and join us on our journey by writing your own letter.