Never stop shining.


We’re taught from a young age that the holidays are a time to celebrate others, to show our gratitude, and be present for them. This year, we’re making a commitment to be there for ourselves as well, to honor and celebrate who we are, and all the things we do.

This is the spirit of #rethinkbeautiful, an idea that started as a campaign and quickly grew into something so much greater and more meaningful. It feels especially resonant as we close the door on one year, and prepare to open the door to another. It’s a chance to reset behavior, to give ourselves a second chance.

We all bring light into the world, and that light is as much for ourselves as for others. Let us all remember to shine.