March 31 2022 | by Oded Balzam
skin health: A glow that comes from inside, thats what the end user wants
A “healthy glow” is an increasingly sought-after goal forusers of skincare products, both topical and ingestible.
Its importance is clear from much consumer-facing beauty writing. According to Vogue in 2019, “A radiant,
glowing complexion has surpassed the perfect cat-eye flick or flawlessly-applied red lip as the end goal of many
of our beauty routines.” One recent article titled ‘Here’s
Exactly What Meghan Markle Does for Glowing Skin’ included the word “glow” 24 times.
And one writer has gone so far as to tell Cosmopolitan:“One of the things I want most in life…is glowing skin”
What does Glow actually mean? New consumer insights from Lycored
Despite this, there is no one single definition of what“glow” actually means. At Lycored, we set out to explore
how consumers understand it, what they see as the most effective way to achieve it and, more broadly, which
skincare goals are most important to them. Lycored sought the views of over 500 consumers in six
different countries. A total of 507 people in the UK, US, France, C hina, Japan and Korea were surveyed online
between 21st and 26th February 2019. All had purchased a skincare product (either a topical or a supplement for
beauty or skin health) over the previous 12 months.