Spreading joyful moments

Good in Bloom is our way of celebrating the earth gifts and creating shared moments of mindfulness and joyful connection through nature—and it’s taken us all over the world. But instead of looking outside for Earth Day 2022, we took a new approach by encouraging people to look within by reimagining the humble springtime puddle. With the help of the Pothole Gardener who creatively transformed puddles around London from obstacles to avoid into adorable mini ocean scenes and a custom Puddle magic Instagram filter, we got passersby on the street and online to take a moment to ponder and visualize their connection to the earth, the live-giving water cycle and their own inner strengths.