Lycoread

This one’s juicy.

In July, we partnered up with Japan’s EJ Juice & Soup to create a custom cold-pressed juice called “Lycopene UP!”. The blend was formulated to allow for lycopene absorption to try to target skin health and appearance. Packaged in a convenient, portable pouch, the juice combined lycopene from tomatoes with vitamin E from grapefruit to increase carotenoid absorption. Lycopene UP! was a great success, and showed people just how delicious tomato juice can be. Read more about our collaboration here (use Google Translate in Chrome to view the article in English).