Lycoread

Nature’s rainbow meets Expo West.

We traveled to the annual tradeshow a few weeks ago, excited at the prospect of meeting new partners and saying hello to some old friends. We knew the event would be busy as ever, and we were curious about how we could encourage everyone, ourselves included, to keep calm and just breathe. We didn’t have to look far for inspiration. In fact, we found it in our own backyard. Of course, sharing the wonder of nature’s rainbow with the masses required a bit of clever thinking. In addition to building our own mini garden and a lush new living wall, we used our banners to share bright, mood-lifting imagery of some of our favorite, nutrient-packed veggies. The overall experience was welcoming and we hope just a little bit restorative to all those who stopped by.