Lycoread

#Rethinkbeautiful takes the runway.

We teamed up with threeAsfour, Chen Peng, and makeup artist Frankie Boyd to build up excitement for our wellness app, littleglow™, by bringing #rethinkbeautiful to NYFW at the Guggenheim. Backstage, we invited models to participate in Pops of Positivity for their mind, body, and spirit to help nourish their inner glow and boost their outward radiance. We also helped unleash their spirit by creating large posters printed with empowering messages that lined the halls as they stepped out onto the runway.

Check out the Pops below, and complete them on your own. You’ll be amazed how even small steps toward wellness can make a huge impact on how you look and feel. Get ready for more Pops to come when we launch littleglow™ in March.