The living Lycopedia stopped the show at Vitafoods 2018.

We created the Lycopedia to celebrate and honor the ways lycopene supports us at every stage of life—and then we brought it to life. Our Living Lycopedia exhibit demonstrates how the carotenoid is there for us through a series of tangible experiences. We debuted the installation in Tokyo, and from there sent it over to Vitafoods Europe in Geneva. We were set up in Switzerland for two days, and our lead researcher, Dr. Tal Offer, was there answering questions and chatting with visitors. Scroll down to see photos from the conference.